Dirt Rooster Bicycles
Dirt Rooster Bicycles is a local mountain bike shop based out of Catonsville, Maryland.
Since opening in February 2021, DRB has become the leading sales rep for Specialized Bicycles in Maryland, Virginia, and Northern Delaware.
Their brand identity included:
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Name
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Logos & Style Guides
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Website design & maintenance
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Shop layout & signage
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Social media profiles
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Merchandise
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Additional graphic elements
Name
We worked through a LOT of name ideas before finally landing on Dirt Rooster Bicycles.
Dirt
The element mountain bikes are most known for traversing.
Rooster
To "roost" means "to kick up dirt and sand from the back tire after whipping around a loose turn."
This term is derived from "rooster tail," which is what you'll form out of dirt and dust if you do this move correctly.
Logos
Primary
DRB's official mascot and logo image features Rudy the Rooster, a radical mountain biker with an impressive tail. With a few touch-ups and typographical testing, the primary DRB logo was born.
Secondary
Due to the detailed complexity of the primary logo, a secondary logo was needed for smaller merchandise, such as water bottles, stickers, gloves, etc.
Merchandise
You can't have a bike shop without fun merch! Here are just a few examples of DRB's most popular apparel and accessories.
