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All Bodies Campaign

The Art of Shaving

The Art of Shaving

A conceptual campaign that encourages inclusive shaving products.

Multimedia

Client

The Art of Shaving is a United States retail business that sells high-end shaving and skin care accessories for men.

Opportunity

People of all shapes and sizes deserve a razor that can meet their needs, but most standard shaving products fall short of the same quality and longevity that products made for men have.

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Target Audience

Ages 18-40

Willing to spend more for a high-quality product

Take pride in their appearance and how they express themselves

Enjoy going out with friends, meeting new people, and showing off their style

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