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All Bodies Campaign
The Art of Shaving
The Art of Shaving
A conceptual campaign that encourages inclusive shaving products.
Multimedia
Client
The Art of Shaving is a United States retail business that sells high-end shaving and skin care accessories for men.
Opportunity
People of all shapes and sizes deserve a razor that can meet their needs, but most standard shaving products fall short of the same quality and longevity that products made for men have.


Target Audience
Ages 18-40
Willing to spend more for a high-quality product
Take pride in their appearance and how they express themselves
Enjoy going out with friends, meeting new people, and showing off their style




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